Vision

Under God’s direction, to play a prominent and facilitating role in developing African Christians as professional broadcasters and to promote the establishment of new Christian broadcasting ventures where an open door exists.

Mission

  • To strengthen the role and capabilities of Christian broadcasters in Africa by providing effective help, expertise, and training and development services to affiliated members and other Christian broadcasters.

  • To provide training and development in broadcasting management, programming and technical issues as well as assistance in establishing and maintaining broadcasting studios and facilities. Help in sourcing of donors support for establishing and maintaining radio stations is possible under special circumstances.

  • To draw on the collective strength and resources of the wider affiliated group to provide participants with cost effective products such as programme material, music and print media.

UCB Africa can also act as collective bargaining agent with a view of obtaining procurement benefits for subscribers, such as digital broadcasting systems or sub­systems.

  • The UCB Africa has essentially a non-broadcasting role but, if required, can act as a broadcaster in it’s own right by setting up UCB entities in countries within Africa. On maturity these facilities will be autonomous.

  • To provide relational support through the following:

    • Conferences to facilitate networking;

    • Regional workshops to equip local stations to better manage, broadcast and market their operation;

    • With the assistance of UCB International, arrange for national and international specialists to share their knowledge.